All buyers want and need to be educated. One of the best ways to do that is making it easy for them to get the information they need to make decisions. Blogs provide an excellent mechanism to do this, especially when paired with other social media tools.

I recently attended the DIA EuroMeeting, hosted in cloudy, cool but charming Monaco, the event brought together the best and brightest minds in Life Sciences globally.

One usually finds that client events are small, intimate gatherings. This is most certainly not the case if you are a client of Omniture, which at this point has solidified its position as the top web analytics firm out there.

It is always rewarding for a company and its solutions to be declared  a “market leader” in industry reports. Two important practices that have the potential to culminate in achieving this kind of recognition are listening to customers and delivering what customers desire. If executed properly, these practices will lead to significant sales, satisfied customers and, ultimately, affirmation from industry analysts. 

On a compass, true north provides an absolute direction, a truth on which you can build and follow a map. A person knows which path to follow if they know true north.

The first rule of leadership is a leader must create true north for his/her followers. By creating true north, the leader provides direction for the followers, a direction that is true in bad weather, fog or full sun. This direction allows followers to make decisions with assurance, to stride forward with confidence without a need for the day to day presence, involvement and reassurance of the leader as the true north created by the leader is always there.