"Green Incrementalism" - Start Small!
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by Serene Wong
Marketing Director, Asia Pacific, IntraLinks
POSTED ON November 12, 2009
What does the term "greenwashing" mean?
As the trend of corporate responsibility steers companies to jump on the "green bandwagon," some remain involved only at surface level. "Greenwashing" refers to companies who unjustifiably portray themselves to the public as environmentally conscious. These companies make more efforts to appear to reduce their environmental impact than efforts to invest in the business practices that would actually do so.