I’ve always enjoyed visiting Philadelphia. I lived there at one time and while it is quite awhile ago, I still get a rush when I disembark at 30th Street Station. This time I was visiting Philadelphia for AIIM’s Info 360 Conference. So aside from a nostalgic trip, what did I think of the conference?

While widely used, particularly by the financial community globally, IntraLinks solutions have for over a dozen years been available only in English, and more recently for a number of years in Japanese. However IntraLinks has during that time remained committed to providing our solutions in multiple languages.

It’s been quite the year, hasn’t it? As we started 2009 it was hard to know what to expect. We were in the depths of our fears about the global financial crisis we had just entered. Every day seemingly brought more bad news and no one knew what would happen next.

Somehow we made it through the year and things are looking up—on some days—and not as up on others. But looking back we’ve learned many things as we’ve weathered the storm. What have we learned you may ask? Here are a few things from my marketing perspective:

One of our ongoing marketing challenges here at IntraLinks (and likely for many other companies who are global in scope) is how to best balance global and local needs in messaging, content and demand generation campaigns. The quick answer to that question is of course: "Glocal" is possible! But is "Glocal" really the answer, or do you instead end up with something that meets neither the need for global consistency nor local specificity?

IntraLinks was just named in Inc. Magazine's 3rd annual ranking of the 5000 fastest-growing private companies in the country! Many world-class companies — including Microsoft and Oracle — have made it onto this elite list before becoming market leaders. 2009 is the third year IntraLinks has been ranked on the Inc. 500/5000. We were also named in 2003 and 2007.