All buyers want and need to be educated. One of the best ways to do that is making it easy for them to get the information they need to make decisions. Blogs provide an excellent mechanism to do this, especially when paired with other social media tools.

I started working at IntraLinks earlier this year and began my first day, as new employees generally do, by reading everything on the company intranet site, meeting with key team members and my manager to understand the goals and priorities for online marketing as well as key challenges for this year.