Day 4 at Search Engine Strategies New York focused on Search Engine Marketing training. One of the downsides to a lot of conferences is that one hour sessions don’t allow a deep dive into the topics we really want to discuss. No fear here, as these are four hour long sessions. Here’s what we learned...

One usually finds that client events are small, intimate gatherings. This is most certainly not the case if you are a client of Omniture, which at this point has solidified its position as the top web analytics firm out there.

Earlier this year we decided to make some big changes to our online presence. The decision came about while strategizing how we wanted to represent IntraLinks to our current and future stakeholders. Our business was expanding and our website needed to accommodate.

At the time, the company was involved with very little social media, so this is where we started. We established a presence, and started communicating socially through various sources such as Twitter. Being successful on Twitter meant more than starting an account and posting a press release. So, we used it... really used it as a communications tool. We managed it professionally and didn’t get too cutesy with it.

This is the first in a series of guest blog posts by IntraLinks’ collaborators, partners, and vendors. Text100 is a boutique public relations firm and became IntraLinks’ global agency in August 2009.

Loads of people – nearly 20 million so far – are tweeting away including executives at well known companies, media personalities, high profile celebrities and even regular folks like, say, Joe the Plumber. It’s a diverse and growing crowd on Twitter. But you’ve heard that story already. What’s unfolding still is how the mainstream invasion of microblogging (in industry parlance) continues to present businesses with exciting opportunities but also new and sometimes nuanced challenges. One such challenge is balancing the need to make content as visible as possible with etiquette, particularly in a digital world where people are inundated with information and can turn you off with a single “unfollow” click.

Earlier this month, Marketing Automation industry leader Eloqua held its second annual user conference at the Westin St. Francis Hotel in San Francisco's Union Square, and I had the privilege of representing IntraLinks at the event. This two-day conference contained a great deal of information about Marketing Automation and the challenges marketers are facing today.

Social media was a very large part of this event, and they even leveraged the uber-cool idea of a "TweetBoard". Tweets using the #EE09 hashtag ended up live on the large LCD monitor outside the grand ballroom 32 seconds later, according to my test results.