Educating your salespeople about the new B2B sales cycle
Marketing and Leadership Speaker, Website
POSTED ON October 1, 2010

David Meerman ScottThis is the next in a series of guest blog posts by IntraLinks’ collaborators, partners, and vendors. David Meerman Scott's book The New Rules of Marketing & PR opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules is now a modern business classic. Scott's popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers. His new book, Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now, will be published on November 1, 2010. Download a free chapter here.

I'm thrilled to contribute this post to the IntraLinks community. Like me, IntraLinks straddles the real-time sales and marketing fields in the financial markets. When I first got out of school, I worked on a Wall Street bond trading desk and then moved into the real-time financial information business. While I spent most of my career in B2B marketing, for four years I was in B2B sales. So I've seen both sides.

 
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IntraLinks Video Discussions: Structured Team Collaboration, Search, Security and Performance
EVP, Product Development & Operations, IntraLinks
POSTED ON December 2, 2009

Fahim SiddiquiI recently sat down with the folks at VisibleGains and other members of our technology team to talk about our thoughts on structured team collaboration, as well as search and our partner Attivio. Mush Hakhinian also gives an interesting talk about security with two-factor authentication and our partner RSA, while Charlie Weiblen discusses performance enhancement and our partner Akamai.

Please click on the video below to watch.

 
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IntraLinks CEO Rings Opening Bell at New York Stock Exchange
Marketing Manager, IntraLinks
POSTED ON August 25, 2009

Isa Loundon

InsideVenture recently unveiled changes to the initial public offering process that will open the IPO market to a greater number of companies and increase opportunities. They are leveraging IntraLinks' technology to provide all of their clients with a secure, on-demand platform for reviewing due diligence information. In this video, InsideVenture CEO Mona DeFrawi and IntraLinks' President and CEO Andrew Damico ring the opening bell at the New York Stock Exchange to celebrate the new launch.

 
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