Evolution of Conducting Business in Brazil

With the upcoming 2014 World Cup, the 2016 Olympic Games, and its impressively quick recovery from the recent financial crisis, the world’s eyes are now on Brazil as a strong and stable economy brimming with investment and business opportunities.


13 December 2010

This is the next in a series of guest blog posts by Intralinks’ collaborators, partners, and vendors. Janine Hirt is the Head of Membership Development & Editor for the Brazilian-American Chamber of Commerce a vibrant organization headquartered in New York City.  The Chamber is dedicated to forging stronger trade and business ties between Brazil and the United States through seminars, major conferences, roundtables, publications and other member services.

With the upcoming 2014 World Cup, the 2016 Olympic Games, and its impressively quick recovery from the recent financial crisis, the world’s eyes are now on Brazil as a strong and stable economy brimming with investment and business opportunities.

In today’s challenging economy, the rapid exchange of information and effective communication between potential partners is critical to business success. Nowhere does this hold as true as in Brazil, a nation that has been both criticized and praised for its stringent regulations and rigorous legal restrictions.

The Brazilian-American Chamber of Commerce, Inc. recently held an intimate members-only seminar in New York City on “Virtual Tools: A New Dimension of Business” to address this issue. Two featured speakers provided exciting insights into their firms’ innovative use of the internet as a means to enhance information exchange and connect companies and potential business partners from around the globe. Greg Kenepp, chief marketing officer of Intralinks, discussed how his firm serves as a unique solution to the growing need for faster and more secure access to information, offering an online system that is particularly beneficial for companies doing business in markets like Brazil. Isaac Showman, VP and head of online fairs at The Economist Group, explained that his group has initiated country-focused virtual fairs to enable interested parties from anywhere in the world to connect in real time.

The program drew a number of noted top executives and leaders from the Brazil-US bilateral business community. Representatives from all sectors were present, including members of the legal, financial, real estate, tourism, and IT markets, and an exciting discussion ensued on how business has changed, and will inevitably continue to change, due to the expanding globalization of information.

In the high-speed, fast-paced world of today, the line between emerging and developed markets has begun to blur. The ease with which information can be obtained and exchanged will clearly impact the popularity of certain nations in their appeal and competition for global business. We at the chamber believe Brazil, with assistance from innovative companies like Intralinks, can clearly come out on top.