Lowering Costs By Going Green?

Does “going green” from a technological perspective imply additional costs and possibly a negative operational benefit? Not according to a recent Enterprise Management Associates (EMA) white paper.


4 January 2011

Does “going green” from a technological perspective imply additional costs and possibly a negative operational benefit? Not according to a recent Enterprise Management Associates (EMA) white paper. In fact, going green can lead to significant cost savings while streamlining business operations. Adoption of the right technology has been found to typically result in three significant winning propositions for your company — cost savings, improved operational efficiencies and environmental benefits.

EMA defines green IT as “products, services and practices designed to improve the efficiency of computing resources in such a way as to reduce the environmental impact of their utilization”. So, greening a company’s operations involves changing processes in order to reduce their impact on the environment.

The EMA paper identifies several green IT solution categories that help reduce environmental impact, ranging from server consolidation and virtualization to telecommuting, collaboration and other remote services. Going green sure sounds like a socially responsible initiative but is that enough justification for investment in those solutions given today’s challenging economic environment?

Not according to research by InformationWeek (IW 500 Research, 9/13/10). Although 80% of information technology spending was expected to remain the same or increase in 2010 versus 2009, green IT investments were generally found not to be a top priority.

While some business managers may have their heads in the sand when it comes to green investments, smart management recognizes that going green often leads to many other benefits including operational cost savings, regulatory compliance, and even growing business opportunities. How can a company lose by deploying solutions that lower costs, streamline operations and benefit the environment? Answer: they can’t.

An example of such a solution is an Intralinks exchange — a SaaS–based solution for securely exchanging critical information. The EMA white paper discusses the three aforementioned winning propositions, all of which are driven by Intralinks whether it’s, for example, during M&A due diligence or clinical trial safety document distribution. In both cases, paper is saved, air and ground transport for both documents and people are eliminated, energy consumption and e–waste are reduced, support staff is minimized, and the core business process is performed more quickly, safely and reliably.

It’s advantageous to investigate green advantages when evaluating technology solutions for business benefit. You may be surprised how easy it is for your business to meet both its green and operational goals by embracing solutions that were designed with the full spectrum of benefits in mind.