The Deal Lifecycle: It's More than a VDR
Deal marketing and sourcing is one area where technology can add considerable value to the deal process. Our recent acquisition of PE-Nexus and MergerID, two leading deal sourcing platforms, has created the largest community of M&A professionals - linking buyers, sellers and advisors while providing additional reach through the deal marketing process.
27 August 2013
For some time now we’ve be running the More than a VDR website as a resource for advisors, legal teams or corporate development professionals involved in strategic transactions.
You might ask, why more than a VDR? It’s because the deal process is undergoing a dramatic transformation. The concept of a VDR is evolving by providing more capabilities across the complete deal lifecycle - such as helping to make the deal process quicker, more efficient and ultimately more profitable for all parties.
Deal marketing and sourcing is one area where technology can add considerable value to the deal process. Our recent acquisition of PE-Nexus and MergerID, two leading deal sourcing platforms, has created the largest community of M&A professionals - linking buyers, sellers and advisors while providing additional reach through the deal marketing process. These platforms, along with our Dealspace VDR solution, speeds up the secure distribution of teasers, confidentiality agreements and offering memoranda by avoiding the constraints of email.
There are other changes too. Dealmaking is becoming more complex and tightly regulated, with even more parties involved and a greater flow of information. At the same time, everyone is becoming more mobile, and accessing data on a smartphone or tablet is essential. We’ve created solutions like our Viewer that makes it quick and easy to access data without having to download a plugin. And we’ve designed an Intralinks secure mobile app that gives users access to data anytime, anywhere.
During a deal, the Q&A phase can easily get out of control. Tracking who has answered and who has not can be inefficient and prone to error, and using a spreadsheet to manage this phase can be time-consuming and intensive. Integrating the Q&A process with the VDR makes sense - which is why we did it. Clearly technology has helped evolve the deal process for the better.
How else is technology changing the M&A process?
Ian Bruce is the VP of Corporate Communications at Intralinks. He has 20 years of international marketing experience across software, hardware, consulting, and financial services at both VC-backed start-ups and large multinationals. Prior to joining Intralinks, Ian held various marketing and communications roles at Avid Technology, HP, Novell, Systinet, and CSC.