Lisa Cannon is a content marketing consultant with over 20 years of experience working with clients in technology, healthcare, manufacturing and professional services. As a creative writer, editor, and marketer, she specializes in using content to drive targeted action. She helps businesses in regulated, IP-centric and non-regulated industries build connections with customers and prospects by creating relevant, personalized communications that form lasting relationships. Above all, Lisa is dedicated to making complex, technical subjects easy to understand. She has created, managed, and optimized content for global brands such as IBM and Nike, as well as software innovators like Webtrends, Extensis, and Act-On Software. Lisa holds a Bachelor of Arts from the University of California, Irvine.