Andre Boreas of Intralinks talks to HFMWeek about identifying and mitigating risk in marketing and investor communication programmes
"The competition for assets has never been greater and marketing, business development and IR teams will need every tool possible to be able to compete effectively."
– Andrew Boreas, Director of Product Marketing, Intralinks
The term ‘risk’ in the investment management industry is almost universally associated with the investment process, with a plethora of definitions, opinions and interpretations. In its simplest form, risk really comes down to the probability of having some kind of negative outcome. What is less understood is the risk that exists not on the investment side, but which permeates across the organisation including the investor relations and marketing functions. By clearly identifying these risks, processes can then be implemented to avoid associated negative outcomes.