Connecting Flights: A Case Study in Post-Merger Integration (PMI)
Ben Collins of Intralinks discusses best practices in PMI on “The Deal”
An airline merger proves instructive on the importance of PMI planning.
Airlines are complex organizations with lots of moving parts, and merging them poses special challenges for management, and the integration team. Airline deals make compelling PMI case studies that we can all learn from because they:
- Are large, high-risk deals
- Require the integration of regional teams and services, IT systems, expensive equipment and corporate cultures - all in a very highly regulated environment
- Transpire in public and every flier is either positively or negatively affected
“Alaska Air is very conservative…and Virgin Air is known for being very hip. So how do these two work alongside each other?”
Ben Collins, Intralinks
In this video, Ben Collins talks with David Marcus of “The Deal” about Alaska Air’s recent acquisition of Virgin America, drawing some important lessons about the PMI phase of dealmaking, including these best practices:
- Start planning for a merger as early in as possible in the deal process
- Identify a dedicated integration officer and a core team to work through specific organizational challenges
- Establish a “clean room” for employees to share confidential data
Watch the video for more PMI insights.