Ovum, a leading industry and technology analyst firm headquartered in London, has recently published an in-depth research report looking at the benefits and value that Intralinks provides. The report is titled Technology Audit: Intralinks Exchanges and is authored by Richard Edwards, a principal analyst at Ovum who focuses on enterprise collaboration and information management.
Working for Intralinks, a leading provider of critical information exchange solutions, my working life revolves around Intralinks’ internal marketing processes; maintaining the integrity of the system, keeping it running smoothly, identifying and eliminating the bugs and working across the company to ensure the system still works. It is the centre of my universe and without which, we would have little idea of marketing’s contribution to the sales pipeline and the company’s bottom line.
Businesses that deliver quality and innovation, increase revenue, satisfy customers, and gain market share advantage over their competitors are the ones that thrive in today’s hyper-competitive global marketplace. It only makes sense then that as managers, we focus a lot of our attention on measuring these key success factors and identifying ways to improve.