Marketing Strategies for Hedge Funds: Onward and Upward!

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Hedge fund assets set another high watermark in the third quarter with total capital under management reaching $2.51 trillion according to Hedge Fund Research, Inc. (HFR). Over $23 billion in new capital was added in the third quarter of this year, the highest since the second quarter of 2011. And while this might merit a cause for celebration among fund managers, where that new capital is actually going might not sit well for all those involved.

Good Systems Make Business Sense

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Working for Intralinks, a leading provider of critical information exchange solutions, my working life revolves around Intralinks’ internal marketing processes; maintaining the integrity of the system, keeping it running smoothly, identifying and eliminating the bugs and working across the company to ensure the system still works. It is the centre of my universe and without which, we would have little idea of marketing’s contribution to the sales pipeline and the company’s bottom line.