Joshua Greenbaum is the Principal of Enterprise Applications Consulting. He has over 30 years of experience as a computer programmer, system architect, author, consultant, and industry analyst. He began his career at the dawn of the desktop publishing and data base markets, and has observed first-hand the evolution of the products and technologies that make up the enterprise applications, content and technology marketplaces of today. Josh works extensively with end-user organizations to align their business and technology strategies, as well as assisting vendors with understanding the needs and requirements of their customer and prospect bases. Josh is frequently quoted in the technical and business press and blogs at www.eaconsult.com/blog-ematters.