Top 3 effective strategies for fundraising as a general partner

Fundraising is a critical step for general partners (GPs) seeking to secure capital investments from limited partners (LPs) such as pension funds, family offices, sovereign wealth funds, insurance companies, portfolio managers, sovereign wealth funds, asset managers and fund of funds. Below are three effective strategies fund managers can use to enhance fundraising efforts, along with how technology like Intralinks FundCentre™ can simplify and streamline the process.

1. Building from within: How bootstrapping fuels sustainable business growth

Bootstrapping involves self-funding methods such as personal savings, reinvesting profits or leveraging revenue from initial sales to grow a business. This approach enables founders to retain full control, avoid dilution of ownership and scale operations as a sustainable pace. It’s a compelling option for entrepreneurs confident in their business model as it demonstrates early-stage traction without incurring external debt or equity obligations.

2. Scaling with support: Unlocking growth through venture capital investment

Venture capital (VC) provides funding from professional investors in exchange for equity. This strategy suits high-growth startups looking to scale or enter new markets. Along with funding, VCs often provide mentorship, industry expertise and connections. However, businesses must be prepared for extensive due diligence and an equity trade-off. This option is most suitable for companies with proven market potential and scalability.

3. Power in numbers: Leveraging crowdfunding to fuel early-stage momentum

Crowdfunding pools financial support from the public, typically through online platforms. This approach allows firms to raise funds without diluting ownership or incurring debt while also engaging their audience early. Startups or projects with strong community appeal often succeed by offering perks or products as rewards, which can incentivize contributions and build early momentum.

Streamline your alternative investments capital-raising process with Intralinks FundCentre

Capital raising can be a complex process, no matter your strategy. Intralinks FundCentre provides a secure, centralized platform that streamlines investor collaboration and accelerates deal closure. With built-in features like secure data-sharing, engagement tracking and advanced analytics, FundCentre empowers fund managers to make informed, data-driven decisions. By centralizing information and optimizing due diligence, FundCentre enhances transparency and improves communication across stakeholders, helping you close your fund faster.