The Deal Dash Webinar: The Business of Living Big with Jesse Itzler

Todd Partridge

00:05 - 02:24

Good afternoon, and welcome to the SS and C Intralinks Steel Dash Webinar Series, brought to you by, SS and C Intralinks, an all day running company. My name is Todd Partridge.

I'm the chief marketing officer at SSNC Intralinks, and I'm gonna be the moderator today. You know, the deal dash series is a collection of webinars and newsletters and meetups and and, global run challenge that we put together two years ago, with with my guest today and and his company, the All Day Running Company.

And we really did it as a means to, have that touch point with our entire ecosystem of of customers, partners, and associates, to really, you know, have the that that connection outside of the professional world while still being able to have some learnings and takeaways that help us both personally and professionally. When we started this in 2024, we actually set a goal, for our our running challenge to actually run from New York to Europe, to Asia and all the way to Sydney and and we eclipse that.

And in our first year, our club actually did 52,000 miles. So we said, wow.

Okay. What are we gonna do in 2025? And we said, well, let's let's try and outpace the the Dow Jones this year.

And we set a goal of 43,000 miles, for 2025. And I'm happy to say that this whole global community is is actually we still got, what, Twenty nine days left in the year and they've already run 78,000 miles, as as part of the deal dash webinar this year.

So, we're we're really excited about the participation, about the speakers and and folks that we've been able to have on here. And, looking forward to to get through this session today.

A bit of housekeeping for everybody who's joined us. Feel free to submit questions as we go through the some, the webinar.

We'll have some time at the end to actually go through some of the q and a and and, have some some live back and forth, with everybody that's out there. So now, let me, you know, introduce, today's guest speaker.

Cofounder of the All Day Running Company, serial entrepreneur, New York Times best selling author and co owner of the Atlanta Hawks, Jesse Insler. Jesse, welcome.

Jesse Itzler

02:24 - 02:27

Thank you, Todd. You know, I had a running goal this year too.

And.

Todd Partridge

02:27 - 02:28

What was yours?

Jesse Itzler

02:28 - 02:38

I'm gonna have it was to run, 2,025 miles for the year. So, you know, next year maybe will be twenty twenty six, but 20.

Todd Partridge

02:38 - 02:38

Yeah.

Jesse Itzler

02:38 - 02:48

2,025 miles, which is about 5. 5 a day.

And I will just say I'm about to have a very busy December.

Todd Partridge

02:48 - 02:55

Are we do do we wanna share? Are we at 50%, 75%, or we're not sharing?

Jesse Itzler

02:55 - 03:04

I don't like to think in percentages. I like to think in terms of of, I'm in trouble.

Yeah. It's okay.

Todd Partridge

03:04 - 03:05

been there. We've.

Jesse Itzler

03:05 - 03:05

alright.

Todd Partridge

03:05 - 04:00

we've all been there. I I've certainly been there.

That's that's fantastic. So, you know, I wanna jump into the conversation, with you.

As I kinda said at at the outset, you know, I'm we're hoping to have this, session kind of focus on goal setting and, think about some methodologies as everybody this time of year is is thinking about closing out goals for the year and and setting goals, you know, for for the next year. I think, you know, having had the the privilege of of meeting you a little over a year and a half ago and and our our company is is actually interacted with you quite a bit since then.

I know your your platform is about sharing advice and and one thing you've spoken about, is demonstrating value. So so let's start start there.

Why should everyone who's joining us today value the advice that that that you're bringing to the table?

Jesse Itzler

04:00 - 05:18

Well, I can only make you one promise, Todd. And anything that you ask me, and I don't know what you're gonna ask me, but whatever you do ask me, I'm gonna answer based on my own personal experience and not theory.

So I don't know if what I'm saying is, know, this is just stuff that has worked or not worked for me. But as far as my background, you know, I've had a I'm 57 years old, and I've had a wild, unconventional journey.

You know, as you mentioned earlier, I started I'm I'm a serial entrepreneur at a private jet company that we sold to Warren Buffett called Marquee Jet and a coconut water company, called Zika that we sold to Coca Cola. So, you know, I've had some wins.

I've had a bunch of losses, but I'm also a runner and a dad and and an author, and I've worn a lot of hats. So my wife always says the more you experience, the more you have to offer.

So I feel like I have a lot to offer. So you can feel free to ask me anything in any bucket, any category and I'll try to share.

some best practices. Talking about value, my only goal today is to give everybody here as many nuggets as I can to help them have a better 2026 and beyond.

So, you. know, I'm still a work in progress, but, I've been able to to to check a couple of boxes.

So. let's see if we can do it.

Todd Partridge

05:18 - 05:39

That's awesome. That's awesome.

So you mentioned, you know, some of the businesses, that you founded, been part of. I know, you've played a huge role, obviously, in those businesses.

Can you, let's do this. I'm gonna I'll I'll name one of them and you kinda tell me the biggest lesson you learned, from from working in in that business.

So I wanna start.

Jesse Itzler

05:39 - 05:39

dating.

Todd Partridge

05:39 - 05:41

know.

Jesse Itzler

05:41 - 05:43

Like the dating game. A guy didn't ask me.

Todd Partridge

05:43 - 06:04

here. I know it's, basketball season here in The US has started.

I know my my son and I are devout. Self expands or tied in there.

I know you're co owner of the Hawks. You know, what's what's a a a lesson you've learned as being involved with the Atlanta Hawks, organization?

Jesse Itzler

06:04 - 06:28

Well, we've been, part of the ownership group for ten years, and the process to to buy an NBA bat any professional sports team is not easy. So for me, it was my first time going through that journey, and I learned a lot of questions.

And, I I learned, you know, a lot of things by asking a lot of questions. But, you know, what like, the most first of all, the number one thing is how hard it is.

Todd Partridge

06:28 - 06:28

Yeah.

Jesse Itzler

06:28 - 07:15

Like, it's just so hard. It's just like building a team in your office.

You know, culture matters so much and one bad apple can spoil a locker room and one great apple can turn a locker room around. And, you know, as we brought in a new management, team on the basketball side, a new GM and a relatively new coach to our team, Quint, you know, watching them build up the culture and, like, how they emphasize culture almost as much as basketball on some level.

I mean, obviously, basketball has been fascinating to watch. And, you know, it's not always about taking the best athlete or maybe even the smartest employee, but someone that fits what you're trying to build.

And that's been fun to watch, you know, the ups and the downs.

Todd Partridge

07:15 - 07:43

Fantastic. Fantastic.

Okay. Here's another one.

I know I know, you have a a music background as well. I can see some of it actually on the, on the wall behind you.

You you had another business, Delicious Vinyl. Any particular lessons and and stand out to you and and learnings that have, you know, kinda gone with you as you as you've moved through the rest of your career from there?

Jesse Itzler

07:43 - 09:28

Yeah. So I'm in my home office, and this is my wall of fame behind me.

I like it because it's a reminder sort of where I came from. I grew up in New York in the eighties when rap and hip hop was coming onto the scene.

And I grew up like, my Beatles were run DMC. They're right behind me.

And I ended up managing them when I got older for a period of time. So I I got to manage and work with kinda like my music idols, which was amazing.

But I started out as a rapper. I know that sounds crazy.

But, I was signed to a company called Delicious Vinyl right out of college. I had shot my I back when I started out and all I wanted to do was become a rapper in college.

Like, sounds like my friends are making resumes. I'm like, I don't need a resume.

I'm getting a record deal. But I'd never been in a studio.

I'm not a great I'm not a great singer, I don't play any instruments, I had no connections. So the only way that I could get a record deal or a demo was to take an instrumental, the music portion of a CD, put it in the CD player while the music was playing, leave a rap on my answering machine.

That was literally my demo. And I sent that to every record company, no responses.

I went to every office, no responses. But through a weird circumstance, I I got signed to a company called Delicious Vinyl.

My dad owned the plumbing supply house. I didn't have a lawyer.

I didn't have a manager. I I got in and got the meeting by myself.

And, you know, at 21 years old with having a lot of people saying no and a lot of rejection, like, more than you can imagine, at. that time, I was actually sleeping on 18 different friends couches trying to figure out what I was gonna do.

When I got a record deal on my own, it literally changed my life because not because of the deal, but because it proved to myself that I was all I needed.

Todd Partridge

09:28 - 09:28

Right.

Jesse Itzler

09:28 - 09:30

Like, if I could go in and get a deal.

Todd Partridge

09:30 - 09:30

Yeah.

Jesse Itzler

09:30 - 10:14

with no business experience, no anything, you know, like, what else can I do? And it it just oh, the floodgates opened for me from then, literally. Just.

in the in in the belief because at the end of the day, Todd, you got everybody here has to believe in the end of their story. Like, you have to wholeheartedly if you're struggling in sales right now or getting the commissions are low or tariffs or impact, whatever, whatever's going on, you have to believe that, you know, if anyone if there's only one person that can get the job, it's you.

You have to. believe if you're single, he or she's out there.

Like, you have to believe that. And that opened up my belief on a times 10.

Times 10.

Todd Partridge

10:14 - 11:45

That's amazing. That's amazing.

Yeah. I I I think, you know, that that's one that always hits home for me as well as, you know, you you I I think about it actually, my as a father and children and trying to bring things up.

And I think of all the values that all of us can try and, you know, have ourselves and instill in others that that one in particular is is fantastic and that believe in yourself and believe that there's, you know, nothing that that that you can't achieve. And if you really commit and put in the work, you know, anything anything can actually, happen.

Alright. How about another one? Marquee Jett.

And and, you know, I I guess I'm maybe maybe it picks up on the thread about, you know, believe in what you wanna go do and set that goal and go get it as I as I think about kind of being a you moving your path of of being involved with in a co owner of the Hawks and, you know, your story you just had with Delicious Vinyl. Marquee Jet is another one.

Like, these are not industries that are necessarily connected together and, you know, I'm I'm always, interested when I've I've I've read some of your stuff. As I said, I had the pleasure to listen to you before of kind of your mindset of of connecting from one to the next.

And, you know, so how did you get involved in in in with MarkeyJet? What was the the drive behind that and and, you know, again, learnings in that you took away in making that successful and ultimately moving to a really successful exit for yourself?

Jesse Itzler

11:45 - 13:16

Well, like, most of the things that happened in my life, Marquis Jett wasn't in my business plan. Like, I just it kinda happened.

I was a guest on a private jet with my partner. I was 27 years old and we were like, people this is insane.

People fly like this? Let's start a private jet company so we travel, we can fly like this, but we had no airplanes and we had no money. But we had an idea, you know, everybody, if you have kids or wherever you are in your journey, everybody's one idea or one meeting or one referral or one reference away from meeting, away from changing the whole trajectory of your life and that's sort of what happened to us.

We had this idea that we wanted to start a private jet company, except we had no airplanes. We took a meeting with a company called NetJets, which is the largest private jet company in the world.

They had six fifty planes in the fleet, a multi billion dollar company owned by Warren Buffett. And, we told them this idea that we wanted to sell.

They were selling at the time, there were only two ways to three ways to fly privately. You could buy your own airplane.

That was out of the question. You could buy a fraction on a plane, which was super expensive with a long commitment.

We wanted to take like two or three trips a year. Or.

you could charter, which was really fragmented and who's flying the planes. So we wanted to get access to NetJet's fleet, which was the best fleet in in the world, but we wanted to sell bite sized pieces.

Like, we wanted we wanted to you know, they they were the big bottle of mouthwash.

Todd Partridge

13:16 - 13:16

Right.

Jesse Itzler

13:16 - 14:42

that we wanted to be the small bottle of mouthwash that cost a little bit more. So we had an idea to create a twenty five hour JET card.

What if we could if you could call you know, you put down 50 to $100,000 plus for twenty five hours of jet time, your plane's available on eight hour notice anywhere in the country and it works like a debit card. You fly two hours from Atlanta to New York, you'd have twenty three hours left.

And, we we pitched this idea to NetJets to use their fleet, and we got thrown out of the room. The the owner of the company said, if I was 28 years old, he said literally, if you think I'm giving two 28 year old kids access to my planes, you're out of your mind.

And he kicked us out. And, the president came back and grabbed me by the arm when we were walking out and said, this is unbelievable.

There's something here. Come back next week, but bring this thing to life.

So we came back a week later and we knew we couldn't sell them on a PowerPoint. These guys see a thousand PowerPoints.

We. brought in our own focus group.

So we literally set up a table by their boardroom table and one by one, eight people came in. Karl Banks from the New York Giants, a powerful female real estate mogul, Run from Run DMC, and they stood up and said they would never buy a fraction of a plane, but they would buy a JET card.

And by the end of the meeting, Rich Santulli, who was the CEO of the company, said, if you guys put up a little money or raise some money, I'll give you a. shot.

A year later, we had more customers than NetJets.

Todd Partridge

14:42 - 14:43

Wow. That's amazing.

Jesse Itzler

14:43 - 14:47

Yeah. We went out to do $5,000,000,000 in sales.

Todd Partridge

14:47 - 15:17

That that is amazing. That that that's amazing.

So I've heard, you know, that that as you were, in and around that business that, you know, some of the VIPs that you flew around with, you you might, you know, you'd ask them around about some of their, best habits, winning habits. Any any, any specific that that that you were trying to kinda, you know, pull the thread on or any surprising answers?

Jesse Itzler

15:17 - 16:35

Yeah. So before I answer that, just to go back to the the Marquise story, you know, the takeaway from that story is, and it's the theme of my life, honestly, Todd, is I really believe that the universe rewards bold.

You. know, the bolder you are in business and the more you're okay being embarrassed or taking risks or chance and you're just bold, like, bringing in your own focus group is bold.

The way I got a record deal, I told them I was the guy the owner of the company's favorite rapper, and I took a meeting. He thought he was meeting with his favorite rapper, and I walked in.

Bold. You know, like, I I how I met my wife, you know, Everything has just been bold, and I really feel like the universe rewards that.

As far as, starting at Marquis Jet, you know, I was 28, 30. I don't know.

When we started the company, I was in my late twenties and, super green, you know? And we were flying the who's who of pop culture, entrepreneurs, CEOs, the best athletes in the world. They all were flying on our program.

And I was obsessed, I still am, with learning about habits. I feel like winning habits, winning routines, and a winning mindset is like the most dangerous trio you can arm yourself with.

Todd Partridge

16:35 - 16:36

Yeah.

Jesse Itzler

16:36 - 17:33

And I didn't have great habits and I definitely didn't know a lot of strategies and I definitely didn't know how wealthy people lived. So I, any opportunity I had at the airport, at the FBO, at one of our functions to ask people about their life, I would ask them, what time do you get up? Where do you guys vacation? You know, do you journal? I would just ask a million things trying to pick up best practices.

I am a product of fifty seven years. I'm a compo a human compilation reel of people's best practices.

And that's what I would ask them, you know. I would ask, you know, you're talking about running.

I would be like, well, how do you guys exercise? Go to the gym? What do you guys do to stay fit? Like, anything in conversation. And.

I would just get little nuggets, little nuggets. I would try and I'm I'm also a trial and error guy.

I didn't. take their word for it.

Not everything I do is going to work for you, Todd, or the people here, but I would try it. If I didn't like it, I wouldn't do it, you know?

Todd Partridge

17:33 - 17:33

Yeah.

Jesse Itzler

17:33 - 18:04

One of my biggest winning habits for me and again, like I said, this is in theory, this is what works for me is when I was this is not related to Mark E. J.

But when I was 21 years old, I was running my first marathon and I was looking for an edge. Anything that would give me an edge.

I was 22. And I read a book called Fit for Life by a guy named Harvey Dimon.

And in the book, he challenged the reader to eat fruit only, only fruit until twelve noon. And then after twelve, you could deviate.

Todd Partridge

18:04 - 18:04

Right.

Jesse Itzler

18:04 - 18:17

But strictly fruit diet from when you wake up to twelve noon for ten days. And on day 11, go back and have your regular bagel, pancakes, whatever you're eating.

And I'm like, I can invest ten days to try this, you. know,.

Todd Partridge

18:17 - 18:17

Right.

Jesse Itzler

18:17 - 18:26

because I'm not going to take his word for it. Let me invest the ten days.

And I've been doing that now since 1993. 1993.

Todd Partridge

18:26 - 18:28

Wow.

Jesse Itzler

18:28 - 18:29

So that's been what?

Todd Partridge

18:29 - 18:29

only do.

Jesse Itzler

18:29 - 18:30

years?

Todd Partridge

18:30 - 18:33

fruit for every morning since 1993.

Jesse Itzler

18:33 - 18:38

Unwavering for thirty four years. I mean, maybe a vacation here, a vacation there, I mean,.

Todd Partridge

18:38 - 18:38

Yeah.

Jesse Itzler

18:38 - 19:21

a day or two there, but, yeah. But my point is, you know, you go to you you you I don't I don't believe marketing.

Marketing is there to sell products. I believe things that, like, work, you know, like, I'm a believer.

in systems that work. And if I can get rid of things that don't work and add more systems to my life, my infrastructure, my children's, you know, that that that would be better.

People always say, like, oh, you know, I wish I had more time. And, like, you're not gonna get more time, but you can get a better system.

You know? Like, we all have the same amount of time. But to me, it's the system that can free up.

So it's not like you're not gonna get twenty eight hours tomorrow.

Todd Partridge

19:21 - 19:21

Yeah.

Jesse Itzler

19:21 - 19:32

But if you can get a system that can free you up or operate more efficiently, that's what I think we all should be looking for. Not just in business, but across.

the board.

Todd Partridge

19:32 - 20:05

Yeah. Yeah.

I I I think that, that that that's something I personally wholeheartedly agree with as well is, you know, finding those systems. I'm a I'm a trial and error person as well.

You know, I'll I'll share, you know, some of the things. One, you actually got me involved in indirectly this year, which was with the the Relight, you know, hydration.

And, you know, I I kinda go back forth and I'm like, well, you know, it's water. Like, I drink lots of water.

I stay hydrated. What, what more could this do for me? And,.

Jesse Itzler

20:05 - 20:05

like.

Todd Partridge

20:05 - 20:06

and.

Jesse Itzler

20:06 - 20:07

oh, sorry. God.

Todd Partridge

20:07 - 20:07

yeah.

Jesse Itzler

20:07 - 20:07

Ben,.

Todd Partridge

20:07 - 20:07

Go ahead.

Jesse Itzler

20:07 - 20:11

sorry. No.

No. I was just gonna say, like, as we go into 2026,.

Todd Partridge

20:11 - 20:12

Yeah.

Jesse Itzler

20:12 - 20:16

I'm not a big resolution guy. Resolutions don't work for me.

They never have.

Todd Partridge

20:16 - 20:17

Yep.

Jesse Itzler

20:17 - 21:18

In fact, I think the statistics around people that have resolutions, you know, actually coming to fruition, it's like less than 10%. If you don't write it down, your resolutions down, it goes down dramatically even from the success rate.

It's crazy how many people don't accomplish their resolutions. But what does work for me, which has been super simple, and it goes back to the winning habits, the winning routines, is every quarter I try to add, like, one winning habit to my routine.

So like this year, as you mentioned, I'm. like, I don't drink enough water.

I'm gonna drink a 100 ounces of water a day. I'm never gonna be late to a meeting.

I'm gonna add a ten minute a day meditation practice, whatever. But.

if you, if you, to your routine, but if you start layering in winning habits over time consistently, Like, if you're 40 and for the next ten years, like, every you're adding four a year. You're gonna have 40 new amazing habits that you didn't have in the next decade.

Like, that's. a good formula and that's.

achievable.

Todd Partridge

21:18 - 21:18

100%.

Jesse Itzler

21:18 - 21:23

It doesn't it's it doesn't take a lot to say to yourself, I'm never gonna be late to a meeting.

Todd Partridge

21:23 - 21:23

Right.

Jesse Itzler

21:23 - 21:27

Like, I'm not gonna be late to a meeting. I because, you know, I struggle with that.

Todd Partridge

21:27 - 21:27

Yeah.

Jesse Itzler

21:27 - 21:28

You know?

Todd Partridge

21:28 - 22:36

Yep. It yep.

I I I totally hear you. So if I if I tie together good habits, you know, creating those habits, maintaining those habits, and and I loved your earlier statement about being bold and that that is, you know, something that is, you know, been been, prominent in in in your success.

I know one of the habits I've heard you talk about is, and that you believe in is, very deeply is about handwritten letters. What's you know, I I I I'd love for you to be able to share with the audience, the impact that that you've seen handwritten letters have.

I think it is tied to I think, you know, like it or not, it it it's almost a lost art form. I think it just the the act of sending that letter, that type of communication itself is is something that I think a lot of people, a lot of younger people would actually consider, you know, bold.

So, like, who's who's actually going and doing that? You know, what's the story, of how that's impacted your life and and why it might be worth others in this audience's time to to pick up that habit.

Jesse Itzler

22:36 - 22:56

Yeah. Well, when I was 23 years old, I didn't have any money or anything, and my entire marketing campaign and networking strategy was to write handwritten letters.

And I literally wrote 10 a day. I wrote over 3,000.

I wrote in a year. I wrote 10 a day.

And the response and, like,.

Todd Partridge

22:56 - 22:56

Wow.

Jesse Itzler

22:56 - 24:10

I didn't it wasn't I wasn't asking for anything. I was just planting seeds.

Like, Todd, thank you so much for hosting me on this webinar. Boom.

I put it on a postcard. You know, there's 8,000,000,000 people, Todd.

You chose me. Thank.

you so much. I would do that kind of stuff religiously.

And people reacted to it. And I realized that, like, not everybody reads their emails.

They don't might not read their their DMs. Maybe not even their texts, but mostly everybody reads letters.

And there's a different energy that goes into handwritten letters. You know, writing it, licking a stamp, taking it, like, it's just different than hitting send on an email.

Way more personal, way more thought. So I've continued that since I'm 22.

I don't write 3,000, but I do write about fifty, twenty five to 50 at the end of every year. Now what I do, again, we're talking about best practices and strategies and ways.

to kinda like, you know, what I do now, which is unbelievably effective, insane, is I just send quick and think about this, If you invest three minute let's say what I'm about to say right now takes a minute. So let's.

say you invested three minutes a day and do this. Hey, Todd.

It's Jesse. I know you love surfing.

I'm sending a video. Hey, Todd.

I know it's it's Jesse. I know you love surfing.

Check out this link I found.

Todd Partridge

24:10 - 24:10

Yeah.

Jesse Itzler

24:10 - 24:17

about blah blah blah blah on surfing. Hope everything is great, man.

Thinking about you, send. Okay? That's what I did.

Fifth twenty seconds?

Todd Partridge

24:17 - 24:17

Right.

Jesse Itzler

24:17 - 24:30

Alright. I do three of those a day.

It takes, it takes a minute. A minute.

If you did that every day, that's a thousand people you're hitting every year on a personal video. Like, is your competition doing that?

Todd Partridge

24:30 - 24:30

Yeah.

Jesse Itzler

24:30 - 25:06

No. Are they doing are they doing that? So, like, it's those little things consistently stacked up that have made the biggest difference for me.

So handwritten letters is a very important part of my Look, when you don't go to business school and you have no money and, you know, and you're like, most people think, oh, I don't have any experience and they freak out. To me, that's the greatest gift because it forces you to do things that people aren't that that are just intuitively on instinct, like, how would I get to my customers if no one told me how to do it? You know, like,.

Todd Partridge

25:06 - 25:06

Yeah.

Jesse Itzler

25:06 - 25:49

it guarantees you're gonna look differently than everybody else. And that's been my, you know, a big part of my journey.

It's just, I got a nine eighty on my SAT. I'm not gonna outsmart anybody, but I could definitely stay connected.

1. could definitely care the most.

That's an easy thing to do. I.

could definitely care the most. So let me get really good at that.

Let me get really good at caring about my customers, my prospects, my suppliers, you know, my employees, my like, let my kids. Let me get really good at caring about that and let me get known for that.

So you start writing handwritten letters, you start hitting people like this. And what I say earlier, you don't need 3,000 of them to you need one.

Todd Partridge

25:49 - 25:49

Right.

Jesse Itzler

25:49 - 26:02

One idea, one referral, one meeting away from changing the trajectory. So you gotta cast a wide net, and handwritten letters is is one part of that strategy for me.

Todd Partridge

26:02 - 26:17

Got it. Got it.

Would you say I I I'm curious, you know, shifting, like, doing doing the one minute video or those kinds of things now. Do you find yourself doing that more than the handwritten letters, or is it just kind of whatever happens during a particular day or week or anything?

Jesse Itzler

26:17 - 26:17

Well,.

Todd Partridge

26:17 - 26:18

What yeah.

Jesse Itzler

26:18 - 26:24

so, you know, I'm I'm trying to get big on I'm big on efficiency.

Todd Partridge

26:24 - 26:24

Yeah.

Jesse Itzler

26:24 - 26:35

And, you know, sending a if I'm in the carpool line for fifteen minutes, I can rattle off 10 videos no problem. You know? Boom, boom, boom.

Send, send, send.

Todd Partridge

26:35 - 26:35

Yes.

Jesse Itzler

26:35 - 27:20

So it's it's the world's changed from 1992 when I'm writing handwritten letters, and now people are responding, you know, to videos and stuff like that. But all I can say is, when's the last time someone hit you out of nowhere thinking about you? You.

know, like, are are people just reaching out to you, Todd? Like, you know, I have I have, a list of rules that I like to follow. And I've again, this is taking you you asked me about Marquis Jett and learning people's habits.

This is taking best practices from people in my life, and I've coined rules named after friends, family members, whatever, that have, like, these really cool rules.

Todd Partridge

27:20 - 27:20

Okay.

Jesse Itzler

27:20 - 28:04

And my friend, Maureen, who I'm not even super close with, but I named this I called this Maureen's rule. And, on the three year anniversary of my father's passing, I woke up and I got a text from Maureen.

And it said, you know, thinking about you today. I'm sure it's a hard day.

You know? You're so lucky your time. Blah blah blah blah, whatever.

Like, you know, just wanna let you know I'm thinking about you. Whatever.

I only have, like, I don't know, 50,000 contacts in my phone. That was the only per she was the only person that texted me, and I wouldn't expect anyone to text me.

My dad died three years ago. I went who's gonna remember the date that I wouldn't expect.

it.

Todd Partridge

28:04 - 28:04

Right.

Jesse Itzler

28:04 - 28:13

So. I called her.

I called her. I go, Maureen, how in the world did you know to send me a text?

Todd Partridge

28:13 - 28:13

Right.

Jesse Itzler

28:13 - 28:22

She goes, Oh, I keep a list of big moments, good or bad, and people that are in my life's, you know, dates, whatever.

Todd Partridge

28:22 - 28:22

Yeah.

Jesse Itzler

28:22 - 28:50

And. I reach out to them on dates like this, and maybe they're sober, maybe it's an anniversary or whatever.

And I'm like, that's genius. So that's that became Maureen's Moe's rule for me.

And now I do the same thing. I have a list.

And so it's like these things that you pick up. Now let me tell you something.

No one else in my industry is doing that. I don't know how many NBA owners there are, and I'm a small minority owner, you know,.

Todd Partridge

28:50 - 28:50

Right.

Jesse Itzler

28:50 - 29:01

but. let's say each team I don't know.

There's 30 teams, and let's just say each team had 20 owners. I don't know.

There's. 600 owners.

Are any of them doing that? There's no chance.

Todd Partridge

29:01 - 29:02

No. Yep.

Jesse Itzler

29:02 - 29:07

How many financial advisors? How many people are in your industry? Zillions.

Todd Partridge

29:07 - 29:07

Yep.

Jesse Itzler

29:07 - 29:21

Are anyone is anyone doing that? No. So those are the kind of things that help you get away from the clutter.

And let me tell you something, if you don't get away from the clutter, that means you're in the clutter.

Todd Partridge

29:21 - 29:38

Yeah. That's that's a good that's a great point.

I I I you know, you say you've got a so you've got a whole, a roster of these, you know, Maureen's rules, John's rules, Jim's rules. Yeah.

I'll I'll give you a call after this webinar. It sounds like the makings of a book right there that we could go.

Jesse Itzler

29:38 - 29:41

Yeah. It is.

It's I've given it in talks before.

Todd Partridge

29:41 - 29:43

Uh-huh.

Jesse Itzler

29:43 - 30:03

In fact, I have, posters over here. Emily, can you open this? I'm gonna show you guys.

But I have every rule, on a poster. I have Charlie's.

rule, my son, Pre, Kevin's rule. I have my mom's rule.

I have all these rules, and, we got them made up on a on posters.

Todd Partridge

30:03 - 30:03

Oh,.

Jesse Itzler

30:03 - 30:07

It's. really cool.

No. It's in a in a zoo.

I'll show you by the end of. the call.

Todd Partridge

30:07 - 30:07

No.

Jesse Itzler

30:07 - 30:07

Yeah.

Todd Partridge

30:07 - 30:16

That that that that that's great. That's great.

Well, speaking I'm I'm gonna I'll I'll shift, I'll shift the gear a little bit. Oh, you you just got it.

Jesse Itzler

30:16 - 30:19

Just yeah. Just take one out if you don't mind.

Anyway yeah. Go I'll grab it,.

Todd Partridge

30:19 - 30:36

1. I was gonna say, I was gonna shift a little bit and and it's a good you know, posters are a good segue to, you know, the my my next questions.

And it it it has to do with a giant poster. You know, I was introduced to last year in in your big ass calendar business.

Oh, here we go.

Jesse Itzler

30:36 - 30:37

No. This.

Todd Partridge

30:37 - 30:37

drew.

Jesse Itzler

30:37 - 30:39

this is, Charlie's. rule.

Todd Partridge

30:39 - 30:39

Yep.

Jesse Itzler

30:39 - 30:43

No. But I have, like, 50 of these.

Todd Partridge

30:43 - 30:46

You can't take away their that's terrific. That's terrific.

Jesse Itzler

30:46 - 30:48

Wanna know what happened here?

Todd Partridge

30:48 - 30:48

Yeah. Absolutely.

Jesse Itzler

30:48 - 31:41

I'll tell you what happened. Charlie's rule.

My son, at nine years old, ran a marathon. And he was getting a lot of people that were coming over him saying congratulating him.

And, he would kind of just they because they they'd be like, Charlie, that's unbelievable. You're nine years old.

You ran a marathon. I can't believe it.

And he would, like, shrug his shoulders and be like, thanks. And I'd be like, Charlie.

No. Like, listen.

These people are giving you massive compliments, you know, and you're kind of taking their energy away. Like, the proper way would be like, thank you so much.

I really appreciate it. Like, that means so much to me.

Thank you. Like, that's how you accept a compliment, you know? And then I realized that I don't take compliments well either.

I'm telling my nine year old son how to take a compliment. I don't take compliments well.

And I was telling this to a group of people that I coach about the importance of how you receive a compliment, you know,.

Todd Partridge

31:41 - 31:41

Yep.

Jesse Itzler

31:41 - 32:24

and how I struggle with it. And, two minutes after that conversation, I went over to one of the people I was talking to about this, and I said, Melissa, you know, I heard you rented an Airbnb here and everyone stayed.

You took the initiative and they came in a night early. I go, that's amazing.

And she shrugged the toilet. She goes, thanks.

I go, Melissa, I just told you. So I've named it Charlie's rule as a way to remember how important it is to you know, most of us struggle with that.

You don't realize it. But now that I brought it up, maybe you'll be a little bit more aware than when people say, like, oh, wow.

You look great in that shirt. You know, like, it's nice to respond with, thank you so much.

That means so much to me. As opposed to, like, thanks.

Like, what does that do for you?

Todd Partridge

32:24 - 32:25

Yep. Yeah.

Jesse Itzler

32:25 - 32:25

You know,.

Todd Partridge

32:25 - 32:25

Yeah.

Jesse Itzler

32:25 - 32:33

like, is that good for your brand, your personal brand to be, like, thanks? Or should you receive it like you're playing ping pong and hit it back?

Todd Partridge

32:33 - 33:34

Absolutely. Absolutely.

Alright. This is this is awesome so far.

So a little over a year ago, I got introduced to to one of your other businesses, the the the big ass calendar, speaking speaking of posters. And, you know, this is something I can say from from my own experience was, something the my team here at Intralinks, you know, we took into account as we were doing our our planning for f y twenty five.

And then, you know, we we kinda took it to another level, and we created this big ass calendar that that took over about a 20 foot wall in one of our conference rooms and and literally used that to go through and kinda plan out the whole 2025, you know, as as we saw it. Tell me about the passion you feel about, about big ass calendar and, you know, what what that's meant to you, what inspired you to bring that on, and kinda the feedback you've been getting from people.

Jesse Itzler

33:34 - 33:38

Yeah. Well, for for starters, this is the big ass calendar.

Todd Partridge

33:38 - 33:40

Yep.

Jesse Itzler

33:40 - 34:15

And it's all three hundred and sixty five days of the year on one piece of paper. And, you know, it goes back to what I said.

I mean, like, you know, it it's having a better design and a better system is so critical to me. So I'm super visual and seeing all the year, all 365 on one piece of paper, I can see where I'm spending my time, where I'm, where my gaps are, I can track better towards my goals.

You know, I I see the whole picture. It's hard to do that.

It's impossible to do that on a phone. So,.

Todd Partridge

34:15 - 34:15

Right.

Jesse Itzler

34:15 - 34:26

like, in a whole Todd, in in in a in a time I'm a zagger. In a time where everybody's going digital, the whole world is going digital.

Todd Partridge

34:26 - 34:26

Yep.

Jesse Itzler

34:26 - 34:32

I'm zagging and I have gone back to old school paper.

Todd Partridge

34:32 - 34:32

Yep.

Jesse Itzler

34:32 - 35:31

And, you know, digital is amazing for my appointments and notifications and this and that, but my phone does not give me a great overview of how I'm spending my time. And really, like, especially because I color coordinate my calendar.

So I can see, like, I can, like, my family trips are one color. Let's say they're orange.

If I see three boxes of three sixty five days, I'm like, I'm like, woah, I'm really under indexing in family travel. If I see, you know, red, all my the speeches that I give.

and it's dominating my box, I'm like, wow, I'm kind of out of balance. And like, you know, it's just hard to see that when you're looking at it and scrolling.

So this thing to me, when I look at it, it lights up like a CAT scan. It's like an MRI.

I see everything so clearly for my year when I look at it. So I'm starting to fill out 2026 now, and, it's a work in progress.

Todd Partridge

35:31 - 35:31

Yep.

Jesse Itzler

35:31 - 36:02

But the other thing that I found found is is, I've been using this system for for years. And, before I started doing that, I wasn't nearly as productive.

Like, since I started using the calendar and a big planner, I become more productive because what I've what I've done is I've basically played offense. Like, what does that mean? I'm aggressively filling in the things that I want to do on my calendar.

Todd Partridge

36:02 - 36:02

Yep.

Jesse Itzler

36:02 - 36:19

as early as I can. So, like, my wife and I have already mapped out so much of 2026 of what we want to do, like ski trips, stuff with our kids, concerts, things we want to go to.

Like the year is unbelievable. Now all I have to do is follow that script.

Todd Partridge

36:19 - 36:19

Yeah.

Jesse Itzler

36:19 - 36:25

Now take that approach versus like, I have no system. I'm just gonna wing it.

You know,.

Todd Partridge

36:25 - 36:25

Right.

Jesse Itzler

36:25 - 36:27

that doesn't work.

Todd Partridge

36:27 - 36:27

Yeah.

Jesse Itzler

36:27 - 36:35

So I'm I'm out producing people just because I have aggressively planned to do that.

Todd Partridge

36:35 - 38:27

That's that that that that's amazing. You know, I, it's funny to to hear you say, you know, you're you're you're zagging.

Right? And I was I was the same way when when the team first kinda brought up and I first heard about this, the big ass calendar and I was thinking as well. I I kinda prided myself on having become all digital.

Right? And I'll update myself and go back to, like, I was a big day runner person way back in the day where I was writing everything down and everything went in my in in in the day runner. And and then I moved to digital.

And so when I heard this, I was like, what am I gonna do with this giant big poster of, you know, a analog calendar? And and how am I gonna keep that updated? And how am I gonna go through these things? And, you know, but like I said, the team and I got involved in it. We started using it.

It actually really just gave us all clarity and a great view about competing priorities, where things were going to fall in. It was tangible.

So from a team building perspective, it was something that people could, you know, we could get up there at the board and be moving things around and working on it, and and build that all out. I even saw it, you know, I I send your team a note.

I was watching the, earlier this year. I think it was last year.

The the, Mike Tyson and and the the Tyson versus Paul fight. And I'm watching the prep for that.

Netflix had some special and, you know, they're in his the the they're in ours, Jake Paul's house and what's on the calendar? What's on his wall? A big ass calendar was hanging on the wall in his office, you know, working on those things. And, you know, it's it's just really I think it's always really cool to just kinda see all different disciplines of life connecting around good habits and things that that people can adopt adopt and, and and bring into their organization.

You know, there's, I do I'm gonna just kinda look at I saw there's a couple questions kind of on on this topic,.

Jesse Itzler

38:27 - 38:29

Okay.

Todd Partridge

38:29 - 38:48

that I thought I'd grab from the board here and and and ask you. One was David asks, you know, how are you organizing your actual to dos? And how do you track what people owe you in terms of deliverables or things like that?

Jesse Itzler

38:48 - 39:55

I I haven't I'm probably the wrong person to answer this question because I have such a, a simple I just keep a a list. Like, I don't like things in my head.

I I have one big notebook, and I dump everything into the notebook, and I cross it off as it happens. I mean, I've been doing the same system.

That's how I track, like, my to do's and everything. Now I have a separate to do list every day.

So I have a master list of things I have to accomplish. I dummy it down to what I have to do per day.

The other thing that I do is I always before I go to bed, like, you know, you hear a lot of people say, like, I'm a big believer in morning routines, and I am. I love morning routines.

I love getting momentum in the morning. But I'm a bigger believer in evening routines.

So I literally write down my day the night before. I just lay out, like, 08:00 I'm working out, not taking the kids, coming back, boom, boom, boom, boom.

And then I just follow the script. Goes back to what I said, like, nobody here is good enough to just wake up and wing it.

Like, what do I have to accomplish today? The competition's too good. So my night starts the day my day starts the night before, and,.

Todd Partridge

39:55 - 39:56

Yeah. Okay.

Jesse Itzler

39:56 - 39:58

yeah.

Todd Partridge

39:58 - 40:14

Another one, with the goal setting and and calendars there that someone asked is, do you have any rules for replacing a set goal for 2026 if something else more compelling comes up? You know, how do you prioritize and decide?

Jesse Itzler

40:14 - 40:51

Yeah. I mean, first of all, sometimes it's not things that are compelling that come up.

Sometimes people get sick. Sometimes things go wrong, you know, and, like, maybe you have elderly parents and you have to go take care of them.

Like, maybe your goal calls you versus you setting your goal. So you have to be flexible to that kind of stuff because that could change a lot.

You know, you wanna climb Mount Everest and then all of a sudden you can't because something happens like that. You have to be understanding on those kind of things and, you know, not everything is within your control and power.

Todd Partridge

40:51 - 40:52

Sure.

Jesse Itzler

40:52 - 41:37

For me, I don't like to set a lot of big goals. I think one of the things that people, one of the challenges I think a lot of people have is they set too many goals.

So, one of the things that I like to do is, and I talk about this on on how I kind of plan my year, But, there's an old Japanese ritual called the misogi. And the notion around a misogi is you do one big one one big year defining thing every year.

So if I was gonna ask you, if you're a listener on this call, like, what'd you do in 2015? What'd you do 2020 what'd you do eight days ago? You probably couldn't tell me. But it's really important at the end of 2025 that, like, what do you have to show for it?

Todd Partridge

41:37 - 41:38

Yeah.

Jesse Itzler

41:38 - 42:00

You know what I mean? Like, what's the one big thing that you did that you have to show for it? For me, it was running 2,025 miles. I also went to Finland on a on a tour of saunas.

I rode my bike across. America one year.

I did a race called Ultraman one year. I wrote a book one year.

I started a company one year. Now I could go back.

Todd Partridge

42:00 - 42:00

Sure.

Jesse Itzler

42:00 - 42:25

throughout the decades. And I think that that's a really important thing.

You know, it's also good to have something really hard and something that you're excited, a challenge that you're looking for. See, a lot of people think, like, when you have a big goal, oh, I don't have time.

Like, how am I gonna run the New York marathon? I don't have time to train. But those big goals force you to say no to the things that don't move the needle in your life.

Todd Partridge

42:25 - 42:25

Yep.

Jesse Itzler

42:25 - 42:28

They're great eliminators, you know.

Todd Partridge

42:28 - 42:28

Yeah.

Jesse Itzler

42:28 - 42:39

And, so sometimes putting more on your plate is good because it forces you to take things off your plate that aren't as important.

Todd Partridge

42:39 - 43:36

Got it. It's good.

That's that's well said. I think it actually bridges too into I wanna shift gears away from the the the calendar and and, you know, to do setting and those kinds of things for a second.

I think something that I know I I certainly struggle with, I'm sure many folks in the in the audience find, you know, challenging. You and you you and your wife, Sarah, you know, both super busy lives.

You're you're both entrepreneurs. And and I'm really curious if you could share, you know, some some, again, good habits that people can form around balancing.

How are you and Sarah balancing work, family, your own personal time? You know, what what are some of the practices and routines that have have kept you and the family, you know, going and thriving?

Jesse Itzler

43:36 - 43:48

Well, those are all different buckets. Work, group work, kids, family.

They're all I compartmentalize all of those. You know, as far as our kids, for me, I have a very simple rule that I'm never too tired for my kids.

Todd Partridge

43:48 - 43:48

Yeah.

Jesse Itzler

43:48 - 45:47

If they wanna have a baseball catch and I say I'm too tired for that, then something is way out of whack. So even just that simple rule that I have in my head that I'm never too tired for my kids has helped me spend more time with my children.

So that that's a really a good rule. And again, like, it goes back to planning.

We plan a lot of family trips and a lot of adventures. We have family dinners.

We try to be family dinners is a is a staple. I shut down at at a cert at 04:30 every day when my kids come home.

I know people don't have the luxury to do that, but as I've gotten older, that's been really important to me. Putting boundaries around your phone is really important.

That's a huge distractor for parents, kids. So, you know, say maybe like at night we're not gonna use our phone.

Keeping up with traditions, you know, like, whether. that's a game night or just something like that.

Like, those traditions are things that you're everyone's gonna remember. I think that's really important.

And just checking in. You know, we go in and out of balance.

Sometimes, like, right, I'm giving a speech in New York on Thursday night. So.

the last couple of days, I've just been, like, trying to, like, work on the talk and figure it out. And, like, I've been way out of whack with, like, being around everybody.

But I let you know, you gotta let people know. Like, Sarah is my wife's name, Sarah.

You know, look, the next this week, I'm gonna be really it's hard enough. We have enough guilt and pressure.

You don't wanna have more guilt and pressure by having someone, like, resent you. So if you just take that pressure off and guilt off by saying, look, I have a lot to do this week, you know, and they understand that, it takes.

that off the table. And I think that's really important trying to versus trying to, like, hide that or whatever.

So that communication is is good.

Todd Partridge

45:47 - 46:21

That's awesome. That's awesome.

Alright. So, we're we're kinda into the last fifteen minutes.

There's definitely some some good questions, you know, that I that that have popped up here. So the the first one I'm going to, ask you kinda goes back to the beginning of our conversation.

This one's from Roman, and and he asks, you you've repeatedly built companies from scratch in so many different areas or industries. What's the first filter you use to decide whether an idea is worth turning into a business?

Jesse Itzler

46:21 - 46:37

Well, I'm gonna answer that two ways. Now it's a very simple, formula, and that's aggravation versus reward.

I want low aggravation for any reward. If it's high aggravation,.

Todd Partridge

46:37 - 46:38

you've heard that.

Jesse Itzler

46:38 - 47:10

high high reward, I don't wanna do it. Now when I was younger, I could take high re aggravation for any.

reward. But as you get older, you want low aggravation for so like that's something that I I weigh.

But But I like to ask myself like, what does this look like in five years down the road for me? How much time and effort? Just because it's a good idea doesn't mean you should do it. I said to my wife recently like, I have an idea.

I really truly believe it's bigger than Marquis Jet. I I like and she looked she goes like this.

She goes, I love that. Don't do it.

Todd Partridge

47:10 - 47:10

Yeah.

Jesse Itzler

47:10 - 48:18

And I was like, what do you mean? She goes, I love the idea, but do you wanna get those calls at 01:00 when x y z and I'm like, no. She's like, well, then don't do it.

I didn't do it. Someone else is doing it.

But, you know, so that those are the things you have to really think through and like, how is it gonna impact my time? How, what does it look like in five years from now? I think taking a longer term approach on how you view things like that is important. It's easy to get caught up in the excitement and the enthusiasm.

You know, if you offered me now I remember when I was 23 years old, someone offered me $10,000 for 10% of all my future earnings. They wanted to give me $10 and they would own 10% of me forever.

And I was very seriously considering taking it because, a, I needed the money and b, this guy was a manager who I felt like could really help me in business. I'm more creative.

I'm not a good operator. I'm not I'm not organized.

At that point in my life, I definitely wasn't. And I was like, this guy could really, yeah, it's probably worth it, you know?

Todd Partridge

48:18 - 48:18

Yeah.

Jesse Itzler

48:18 - 48:44

Making 90% of what he can make me, like and, you know, I was I was like, I was weighing that and, he said something to me. He's like I remember him saying that when I was getting getting to know him.

He said, I would rather make 25¢ myself than a dollar working where he was working. And that's always been my approach.

Like, I'd rather make a little bit less.

Todd Partridge

48:44 - 48:44

Yep.

Jesse Itzler

48:44 - 48:53

as long as I'm happy, whatever, at time. So if you offer me a bazillion dollars to do something that would, you know, would miss my kids' football games,.

Todd Partridge

48:53 - 48:53

Right.

Jesse Itzler

48:53 - 48:57

I want there's no money in the world you could pay me to miss it. Zero.

Nothing.

Todd Partridge

48:57 - 49:22

Yeah. That's.

amazing. Yep.

That's that's great. That's great.

Here's another one. Sasha, who sends along her thanks and appreciation for for taking the time with us to do this.

She asks, how do you deal with setbacks, Professional and personal. She'd love to hear your perspective on what helps you regain momentum or or stay grounded when things get difficult.

Jesse Itzler

49:22 - 49:25

Yeah. I mean, I don't do great with setbacks like anybody else.

Todd Partridge

49:25 - 49:25

Yeah.

Jesse Itzler

49:25 - 52:03

I think one of the things about setbacks is, I'm an ultra I'm an endurance ultra runner. I run ultra marathons.

And one of the keys, and it translates to setbacks and it translates to business, is when you're running a 100 mile race and you get to mile 35, the reason why a lot of people drop out is because it gets hard and it's painful. And, you know, my approach has always been like, well, what do you expect? You think running a 100 miles is gonna be easy? When those when that pain comes at mile 35, you should be like, pain, what took you so long? That's all you have.

And that's the way I look at that as setbacks. It's like, if you're an entrepreneur, if you're in business, if you're a parent, there's gonna be massive challenges and you have to expect them.

You have to expect the pain. So it shouldn't be a surprise that you're set.

So like when those things happen, I'm like, that's part of what I signed up for. I'm an entrepreneur.

I'm a dad. I'm.

a runner. You know, those are gonna happen.

I used to have people at Marquis Jett that would come back after meeting sales reps. I'd be like, how'd the meeting go? They'd be like, oh, they beat me up on price.

They beat me up on competition. And I'm like, what'd you expect? You're a salesman.

Your job is to sell, but they're a customer. Their job is to push back.

What'd. you expect? So part of dealing with setbacks is expecting.

And as far as momentum as far as, like, you know, I think that one of the best ways to get out of the setback and to build momentum is to do things that one, make you proud of yourself. Anything.

And build momentum through easy wins daily. That could be stuff like making working out, making anything that would like check the box to build you momentum.

One of the biggest things that I do is I do things for other people. So, like, if I'm having, like, if I'm, like, in a bad spot or something, I'll go to the Starbucks line and I'll buy the guy behind me a coffee or I'll just, like, volunteer.

Like, I know that sounds crazy and you're probably like, no, you don't. No, I really do.

You know, like, those are the things that kind of because you wanna put a stop plug. You don't wanna spiral.

It's hard to get out of a spiral. So.

the easiest way to put a stop plug in that is create momentum, do things that give you any kind of momentum. And if you have a setback in business, don't let that impact your health, your relationships.

If you have an in a setback in your something and don't let that impact your business, like, you have to try to compartmentalize that stuff too. If you're suffering in business, don't start binge eating and gambling and don't spiral.

Just fix that, but keep the other stuff good, you.

Todd Partridge

52:03 - 52:03

Going forward.

Jesse Itzler

52:03 - 52:04

know.

Todd Partridge

52:04 - 52:04

Right.

Jesse Itzler

52:04 - 52:04

Yeah.

Todd Partridge

52:04 - 52:04

Yeah.

Jesse Itzler

52:04 - 52:20

Like, being a nine in these buckets, even when this goes from to a two, is. better than going from a two and and letting all this you know, we're up to a three, but everything else is dropping.

You. wanna okay.

Let me fix let me fix the leak, but I don't wanna rip everything else up.

Todd Partridge

52:20 - 52:40

Got it. Got it.

That makes sense. That makes sense.

Alright. Couple I think we probably had time for one, maybe squeeze in two more.

So this one just popped up. Speaking of, you know, running ultras, what's your favorite ultra you which what's the favorite ultra that you've done, and which would you recommend to a first time ultra runner?

Jesse Itzler

52:40 - 53:36

Depends on the distance. So technically, any ultra run is anything over 26.

2 miles. But in the ultra community, I feel like a 50 miler and up is checks the box, even 35 and up.

But I like the long distance stuff. And and I would if anyone's looking to do a 100 mile run, I know that's extreme and insane.

But totally doable. There's a race called the Hennepin one hundred in Illinois, and it's flat with a with a lot, the cutoff time is, like, oh, is thirty, thirty six hours, but it's completely flat.

Literally, I think there's, like, a 100 feet of elevation. And.

it's a fun, well organized race. I I did that one.

My favorite runs are the Last Man Standing. They're races where you run a 4.

2 mile loop in an hour, and if you finish it in an before that, you get to rest. They line you up every hour to run the loop until one person's left standing.

Todd Partridge

53:36 - 53:37

Okay.

Jesse Itzler

53:37 - 54:06

And those are really fun races because they're not about speed. You can run four miles in an hour.

It's about patience, will. That's why I love the long stuff because.

I'm not a good athlete. I'm not a good runner, but I have a lot of will.

So what I love about ultra running is, you know, it's like, it's more about patience, will, pain threshold, and those are things that I'm I'm I'm I am pretty good at.

Todd Partridge

54:06 - 54:14

Yeah. That that I hadn't heard of that one.

I I heard there's a good Ultra just outside of, Atlanta at Running Man Fest as well.

Jesse Itzler

54:14 - 54:49

That's a pretty good one too. Well, Running Man isn't a it's a festival that we have that's way more than just running.

I mean, there's there's guest speakers and breakout sessions and yoga. At any given time, there's 50 activities going on.

But there's also a one mile flat grass loop and we have an eight hour open course. So you can you can run three miles at Running Man, go take yoga class, go in the sauna, hear a speaker, lecture, go out and run another six or seven and leave it at half marathon medal.

You know, that's a really fun event.

Todd Partridge

54:49 - 54:50

Yeah. Awesome.

Jesse Itzler

54:50 - 54:52

Running. Man, September.

Todd Partridge

54:52 - 55:36

Running man. Yep.

Alright. Last one in in, we'll we'll make this one good.

And and I think a a testament and and kind of a a testament to you in a in in a way of of thanking you as well. You know, speaking about personal commitments and and doing the little things that matter, there's a question here from from Megan, who also has, had her son, Jesse join to to to listen to this.

She says, last year I asked and you delivered on a big ass calendar, when she met you in Amelia Island. It was transformative for my family.

You know, can I have another for 2026 and make this year even more challenging for for for her and her two boys?

Jesse Itzler

55:36 - 55:38

So here's the.

Todd Partridge

55:38 - 55:38

No good.

Jesse Itzler

55:38 - 55:41

yeah. Well, I'm glad that it had that kinda impact.

Todd Partridge

55:41 - 55:41

Yeah.

Jesse Itzler

55:41 - 55:51

Here's the beautiful thing about the calendar. You know, it's not a subscription plan or a thing.

It's $47, and it goes right to your door overnight, basically.

Todd Partridge

55:51 - 55:52

That's right.

Jesse Itzler

55:52 - 55:59

I would love to do that. And usually, I do do that.

But if I do that for you, then I'd probably have to do that for everybody on.

Todd Partridge

55:59 - 56:48

a good. way to go out of business.

Right? Alright. Well well, Jesse, I can't thank you enough.

You know, our the the partnership, the feedback that we've had from the Intralinks community over the last two years of of partnering with All Day Running Club with, you know, having you participate in in sessions like this with us and and really even introductions you've made, to others in your circle that have contributed to the deal dash series and and the and the webinars and and sessions we've had with people have just been really tremendous. You know, I I know we've all we've all learned a lot, a lot of good ideas and habits to to to take away.

And, you know, I think everyone's looking forward to maybe putting some of these to work, in in 2026.

Jesse Itzler

56:48 - 56:49

Love it.

Todd Partridge

56:49 - 57:15

Yeah. So, I wanna, again, thank you.

I wish, you know, you and your family and yours a a wonderful holiday season. And to everyone who's, joined us as part of the Deal With Ash series this year, happy holidays to you all.

Remember, there's still about three and a half weeks left for us to finish out, you know, the DealDash, challenge this year, and we'll see what we have in store for 2026. Thanks,.

Jesse Itzler

57:15 - 57:18

1. hope everybody enjoyed it.

Okay. Thank you.

Todd Partridge

57:18 - 57:19

Alright. Bye bye.